Corporate Social Responsibility
Our guiding principles
We believe it is our natural responsibility to consider the effects of our actions on the environment and climate, on people and society. This philosophy includes looking at our value chain – from our raw materials and products right up to the travel behavior of our guests. To provide transparency on how we understand this responsibility, the resulting measures and the objectives both inside and outside the company, we have set out our strategy for corporate social responsibility in a “CSR Roadmap”.
Our CSR Roadmap includes compulsory targets in the short, medium, and long-term for all key issues of sustainability at Deutsche Hospitality. We can then use these targets to assess the progress we are making towards achieving our ambitions. This makes CSR something we can manage from a business and economic perspective. Through our CSR strategy, this clear direction and consideration of the sustainability expectations of various stakeholders helps us to secure our market position, to minimize risks at an early stage, to put innovative ideas into practice, and consequently to foster the growth and internationalization of the company. We help our employees to become socially engaged, which in turn helps to make our activities more effective.