Book a room

Amsterdam Fashion Week

Twice a year Amsterdam transforms into a big fashion show when the Mercedes-Benz Fashion Week hits town. This year the organization decided to change things; no longer big names, but instead they wanted to give a stage to young talent and independent labels. Sounds like a good plan in a city buzzling with talent. Reason enough to go ourselves and see how it was.

 

Twice a year Amsterdam transforms into a big fashion show when the Mercedes-Benz Fashion Week hits town. This year the organization decided to change things; no longer big names, but instead they wanted to give a stage to young talent and independent labels. Sounds like a good plan in a city buzzling with talent. Reason enough to go ourselves and see how it was.

article Jaz Hotel Amsterdam - Fashion Week Amsterdam
Jaz Hotel Amsterdam - Fashion Week Guests

But Jaz Amsterdam wouldn’t be Jaz Amsterdam if we would do this the normal way. So we arranged topnotch seats during one of the coolest shows of the weekend, did a Facebook give-away and send two cool dam-girls loaded with two tickets, a camera and we have to say; some kick-ass purple shoes!

The Mercedes-Benz Fashion Week is a half yearly event and brings all fashion loving people to town. On Saturday it was time for the two sisters Spijkers and their label Spijkers&Spijkers to show their brand new denim collection. In a packed Gashouder the show started at 21:00 and the crowd got treated on a rock solid denim collection containing next to jeans also dresses and blouses.

Jaz Hotel Amsterdam - Fashion Week Runway
Jaz Hotel Amsterdam - Fashion Week Runway

The end of the show was nothing like a traditional ending. The show ended with a spectacular party including dancers, balloons and champagne. The crowd got invited to join the party and after some hesitation the catwalk turned out to be a great dancefloor.

 

Mercedes-Benz Fashion Week you rock – See you in the summer.

back